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Brittany's Designer Miss Sayoko (3)Miss Sayoko, head designer at Brittany’s has become one of our summer fashion favourites. She loves vintage, experimenting with bright colours, and travelling. These ¬†are all implemented into her daily wardrobe.

After our recent collaboration I got to ask her a few questions on her favourite styles.

Rachel:¬†What is the concept behind Brittany’s brand?

Sayoko: ‚ÄúEuropean Girly Casual‚ÄĚ.¬†We present European casual which values refined style.¬†We love styles that are mixed with high quality basic items and¬†trendy fashionable items.¬†We sell imported items bought in mainly London, Paris , NY and¬†our original Brittany‚Äôs brand items which are designed here in Tokyo.

Rachel:¬†We love your instagram, and can’t help but notice all the wonderful locations you get to visit. Does traveling play a vital part in your SS14 wardrobe?

Sayoko:¬†Yes, I love traveling!!! My wardrobe for SS14 is quite colorful because I traveled to Phuket and Hong Kong recently.¬†In warm countries, I tend to wear colorful clothes specifically yellow, pink, white and blue.¬†These colours make me happy and ¬†they express my feelings of excitement and happiness.¬†When I travel to foreign countries I love to wear comfortable clothes like jersey but at the same time I need to be fashionable so¬†I have lots of clothes that stretch a lot ¬†like Brittany‚Äôs ‚ô° Miss Patina Suspender Stripe skirt or comfortable cut and sewn like Brittany‚Äôs ‚ô° Miss Patina Water melon Top. (Visit Sayoko’s Intagram)

Rachel: What styles influence your wardrobe?

Sayoko: Recently I’m really in to ‚Äúbetty Magazine‚ÄĚ so my wardrobe is full of vintage and girly retro items like volume skirts, blouses etc.¬†I love shoes! So I have lots of shoes too.

Rachel: Out of all the places you’ve visited, which has the best fashion style/vibe – and what has been your favourite place to visit so far this year?

Sayoko: I love LONDON the most in all of the world. When I visit there I get so much inspiration from people, shops and sights.¬†So when I design clothes I always add London taste that I felt in the city. To get inspiration I go to London at least twice a year.¬†For me London is very special as It’s very positive and I feel so much energy from the city.¬†This year so far I‚Äôve visited Singapore, London, Paris, Phuket, and Hong Kong.

As mentioned before, I love London the most but I love Singapore as well. Singapore is so modern. The buildings are very new and unique, the people are very international, and the foods are delicious. I enjoyed shopping  there as they have so many cool shops, I even found that some luxury brands have different selections from Japan so it was very interesting for me to find different merchandising.

Rachel:¬†Finally, what is your favourite piece from Brittany’s Love Miss Patina collection?

Sayoko: I love the Watermelon  top the best. The top is very comfortable and easy to coordinate as it matches lots of things like shorts or skirts.

Rachel:¬†That’s one of our favourites too! Thanks for your time Sayoko!

‚ô°¬†Sayoko’s Key Looks¬†‚ô°

Brittany's Designer Miss Sayoko (13)‚ô°¬†Sayoko wearing Brittany’s Love Miss Patina¬†Watermelon top¬†‚ô°

Brittany's Designer Miss Sayoko (8)¬†‚ô° Brittany’s Opening Exhibition¬†‚ô°

Brittany's Designer Miss Sayoko (1)

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Be sure to check out Sayoko’s : ¬†instagram, blog¬†and¬†Britany’s website.¬†‚ô°

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