Vintage inspired fashion with a modern twist for women who enjoy little things in life.

A brand with narrative and every design tells a story.

Miss Patina is a London-based brand that combines
vintage and contemporary fashion
– creating a style that is both eccentric and romantic.
Formed in 2009 by London College of Fashion graduate Holly Wang and her team,
Holly’s vision has been to create a brand that reflects
her love of British culture, art, nature, and cats,
and she shares what she loves through a range of original designs.

A lovely female with a young heart, who loves nature, art, music and things with history.
She is easily touched by small pleasures in life.
She is fun, sometimes feminine, often unexpected, and always nostalgic.
We believe there are many females who lead Miss Patina lifestyle;
maybe you are just one of them.

Miss Patina shares love and passion through original detailing, in order to remind people to appreciate the simple pleasures in life; staying curious and being grateful to little things that life has to offer.
A sense of happiness and a beautiful state of mind is what we want to promote.

Logo: Our scalloped shell is inspired by the birth of Venus.
The scalloped shell is uniquely feminine and elegant and is frequently displayed in the designs of Miss Patina clothing.

Patina Green: The sheen produced on surfaces through age, represents our influence from past decades, whilst the colour is associated with Rococo art and represents our highly decorative nature.
Patina is the beauty of time and comes from a life lived which is the essence of timeless beauty.

A few years ago, in a snowy winter night, Holly found a poor pregnant street cat and gave it refuge in the Miss Patina studio. Shortly after, the cat gave birth to four adorable little kittens.
Holly loved the four little heart melting cuties so much that she was inspired to create a cat related collection. This repertoire of designs and styles was immensely successful and won the hearts of Miss Patina fans worldwide. Ever since then, Miss Patina has launched a new cat theme every season, and has continued to do so. From angel cats to mermaid cats, musical cats to book kitties; even a variety of David Bowie and Beatles tribute cats.
Season after season, Miss Patina’s cat range brings joy and surprises, not only to cat lovers, but to girls who share the same love of fun, quirky imagination and generosity.

On a dark stormy night, a small blue budgie was found, cold and wet, with his wing badly injured. Holly’s mother took him in and cared for him. He quickly recovered and a few months later even learnt how to speak in English and Chinese! Charmed by the magical little budgie, Holly started to create bird inspired pieces every season to share love and positive vibes.

Miss Patina has frequently been featured in many fashion publications including Vogue, Grazia, Look, Company, Glamour, and Cosmopolitan, and has been worn by fashion favourites, such as Taylor Swift, Elle Fanning, British actress Sienna Miller, Emilia Clarke, Jenna Coleman, singer Pixie Lott, Emma Bunton, model Suki Waterhouse, and UK TV presenter Caroline Flack, Alice Levine, and Alex Jones.

With more than 100 stores and boutiques around the world including Topshop concessions and stockists throughout the UK,
Europe, Asia, and the USA, Miss Patina is continually catching the attention of vintage and fashion enthusiasts around the world.

Our clothing is made in our workshop in China where we abide by the Modern Slavery Act 2015 and treat all employees fairly, supporting them all the way! We strictly follow the Ethical Trading Initiative (ETI) as our base code. Some of our accessories e.g. Straw Boater Hat are handmade in Italy.

The clothes are packed in our UK office, based in London, where the second part of the team is located. We believe that a happy and healthy employee makes for a more efficient and motivated workforce, resulting in better quality, workflow, and standards across the company.

In our efforts to minimize waste, our packages are meticulously crafted with sustainability in mind. We staunchly oppose material waste and ensure that every garment unsold finds a purpose, either through charitable donations or innovative repurposing.

When garments incur damage, we don't simply discard them. Instead, we salvage the materials to create new products or fashion them into stylish accessories. You can check Ingrid’s dress leftover fabric being used to create hair scrunchies.

Moreover, our commitment to sustainability extends beyond production. In collaboration with Holly's mother, Grace, a respected educator, we've established a workshop where parents and children can engage in hands-on crafting sessions. Here, they breathe new life into old clothes or fashion accessories from leftover fabrics.

Furthermore, we prioritize the use of sustainable materials to enable cost-effective and efficient production while ensuring no harm comes to animals. Defective clothing or leftover materials aren't wasted; instead, they're seamlessly integrated into new designs or combined with existing fabrics to create fresh styles.

Any surplus stock is not left unused; rather, it's generously donated to charities to support those in need. Through these initiatives, we strive to make a positive impact while upholding our values of sustainability and compassion.

Miss Patina is more than just a fashion label, it also embodies positive vibes and a beautiful state of mind which reflects the founder Holly’s values. Loved by customers around the world, Miss Patina is reaching its 14-year anniversary. We deeply understand as a fashion label that shares value with its followers, social responsibility plays an important part of our business practice.
We donate to Great Ormond Street Children’s Hospital in the UK on a regular basis and we support Butterfly charity
in China to raise education funds for poor children from rural areas in China.
We also combine our love of fashion with educational initiatives. Holly’s entrepreneurial journey of founding Miss Patina is capturing the attention of young people worldwide. She inspires them to pursue their dreams and passions.